FOR IMMEDIATE RELEASEApril 11, 2025
RE/MAX Hallmark in Downtown Naples Celebrates Mike Shoaff’s 2024 Platinum Club and Lifetime Achievement Awards
Naples, FL – RE/MAX Hallmark Realty Group is proud to announce that Mike Shoaff, a leading real estate professional based in Downtown Naples, has been honored with both the 2024 RE/MAX Platinum Club Award and the RE/MAX Lifetime Achievement Award. These accolades recognize Shoaff’s exceptional performance, commitment to client service, and longstanding contributions to the real estate industry.
Since joining RE/MAX Naples in 2016, Shoaff has consistently ranked among the top-performing agents in the region. He has earned Platinum Club status every year since 2017 and reached RE/MAX Hall of Fame status in under three years. The 2024 Lifetime Achievement Award represents a significant career milestone, reserved for agents who have demonstrated years of sustained success, dedication, and leadership withim ...

January Market Update: Promising Opportunities for Buyers and Sellers
Naples, Fla. (February 21, 2025) – The Naples real estate market kicked off 2025 with encouraging news for both buyers and sellers. According to the latest Market Report from the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales in Collier County (excluding Marco Island), closed sales rose 12% year-over-year. In January, Naples recorded 551 closed sales, up from 492 in January 2024. The median closed price also climbed 9.4%, reaching $659,000 compared to $602,000 last year.
"The notable 22.6% increase in new listings this January demonstrates strong seller confidence in our local market," said Jillian Young, President of Premiere Plus Realty. "Buyers are benefiting from more options than they’ve seen in the past five years."
Market Trends and Buyer Opportunities While overall market activity remains robust, homes are spending more time on the market. The av. ...

The Moorings neighborhood in Naples, Florida, is undergoing an incredible transformation. A prime piece of waterfront property at 3300 Gulf Shore Blvd. N. has been sold for an astonishing $92.5 million. This 3.07-acre site was formerly home to the Executive Club condominium, a 51-unit building constructed in 1969. After being purchased in February 2023 for $60 million, the building was demolished to make way for something new.
The developer, Kolter Urban, has big plans for this iconic location. Early designs show a stunning eight-story residential tower complete with modern amenities, including private boat docks, appealing to buyers looking for luxurious waterfront living.
Naples real estate expert Mike Shoaff shared his thoughts on the record-breaking transaction:
"To see  3 acres of sand sell at $92 million is mind-blowing, and with the purchase of their other properties, it will change the Moorings area for the better. I believe this will be a new trend for some of the agin ...

Metropolitan Naples: Transforming East Naples into a Hotspot for Luxury Living and Investment
Exciting changes are on the horizon for Metropolitan Naples, also known as the Naples Triangle, located at the bustling intersection of Tamiami Trail and Davis Boulevard. Once home to industrial trades, mechanics, used car lots, and boat repair shops, this area is now set to become one of Naples’ most sought-after neighborhoods. With redevelopment slated over the next 5-10 years, Metropolitan Naples is leading the charge in transforming East Naples into a vibrant, luxury destination. The latest announcement from Metropolitan Naples is the start of construction on Aura, a 15-story luxury high-rise that promises to redefine modern living in Naples.
Aura at Metropolitan Naples: A New Standard in Luxury Living
Aura is designed for those seeking the pinnacle of luxury. This striking tower will feature 56 exclusive residences ranging from two-bedroom layouts to expansiv ...

Celebrate the 2024-2025 Season in Style
Naples Holiday Events 2024-2025
Naples, Florida, is brimming with festive cheer! Here’s your updated guide to the most exciting events and dazzling displays this holiday season, starting with December highlights and looking ahead to January.
December 2024 Events
Candlelight Christmas Carols
Date: December 20, 2024
Time: 5:30 PM
Location: Cambier Park, Downtown Naples
Join the Naples community for a magical evening of caroling. Don’t miss the on-site food truck serving festive treats!
Annual Holiday Science Spectacular
Date: December 21, 2024
Time: 7:00 PM
Location: The Norris Center, Downtown Naples
Experience an entertaining and educational holiday show combining humor, action, and science. Tickets are $15.
Holiday on the Bay
Dates: Evenings During Christmas Week
Location: The Village Shops – 4200 Gulf Shore Blvd N, Naples, FL
Celebrate with complimentary photos with Santa, Dickens Carolers, festive snow shows ...